Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support by Natalie Mizik and Dominique M. Hanssens

Title: Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support by Natalie Mizik and Dominique M. Hanssens
Publisher: Edward Elgar Publishing
Date: 2019
Contributor: Seshadri Tirunillai, Marketing and Entrepreneurship, Bauer College of Business
Rights: In Copyright: This item is protected by copyright. Copyright to this resource is held by the creator or current rights holder, and the resource is provided here for educational purposes. It may not be reproduced or distributed in any format without permission of the copyright owner. Users assume full responsibility for any infringement of copyright or related rights.
Language: English
Type: Text; Still Image; image/jpeg
Identifier: HF5415.125 .H36 2018